AI Avatars Drive 1000% Lead Surge for Property Finder

Property Finder, the leading property portal in the MENA region, is redefining real estate marketing with the launch of the industry’s first AI-powered campaign proven to deliver tangible value for clients, spotlighting top-performing SuperAgents through the creation of dynamic digital avatars. In a bold, tech-first move, the company has harnessed advanced AI tools to produce personalised content at scale, generating a surge of over 1,000% in daily seller leads for participating SuperAgents and setting a new benchmark in partner value.

In a highly competitive real estate market, Property Finder’s SuperAgent feature enables home-seekers to connect with top-performing agents, while incentivising positive agent behaviours. To highlight these standout professionals, Property Finder placed agent commitment to their clients at the heart of its latest campaign by developing AI-generated agent avatars. Created entirely in-house, these avatars bring each agent’s expertise to life through dynamic, tailored content. From a two-minute photoshoot, Property Finder’s creative team produced dozens of bespoke assets, including social-ready videos, stills, and branded visuals. Every asset reflects the individual agent’s persona and professionalism, set within their chosen community and area of expertise, underpinned by a rigorous avatar verification process. Not only have the agents been digitally recreated — the scenes themselves accurately represent the communities down to the square metre.

The results speak volumes. Aiden Doyle, a SuperAgent at Strada Real Estate, reported an extraordinary 1,070% uplift in daily seller leads following the launch of his avatar content. “It gave me a lot of credibility in the market and became a great talking point with clients, helping to solidify their trust and confidence in working with me,” he explained. “People started to notice me more, mentioning they had seen me featured in the campaign.”

By integrating AI motion, voice synthesis and storytelling into avatar content, Property Finder delivered each asset in under five days — streamlining a process that would typically take six weeks. The result: nearly US$1 million saved in production value, and a scalable, repeatable model for agent empowerment.

“This isn’t just a marketing campaign — it’s a step-change in how we drive meaningful results for our partners,” stated Sevgi Gür, Chief Marketing Officer at Property Finder. “We didn’t want to limit our use of AI to simple cost savings and operational efficiencies. Instead, we set out to harness today’s technology to put dynamic, high-quality content in agents’ hands faster than ever before. AI has moved beyond experimentation to tangible impact, and I’m excited to keep pushing the boundaries of storytelling, enhance talent visibility, and deliver business outcomes that truly resonate.”

Alongside this, Property Finder continues to explore the creative potential of AI through initiatives such as Tiny Tenant — the region’s first AI-generated property podcast, voiced by digital characters. Initially launched to engage consumers, the format is now attracting industry-wide attention from agency owners seeking fresh opportunities for brand exposure.

“Property Finder is, as always, ahead of the curve, bridging the gap between technology and creativity. My appearance on the Tiny Tenant podcast is about more than just innovation — it represents a step towards a future where we reimagine how we connect with audiences. More customers are seeking bold, forward-thinking experiences, and I’m thrilled to be part of that journey with Property Finder,” shared Kika Pavese, Managing Director at MD Real Estate.

This latest campaign further cements Property Finder’s position as the region’s most innovative real estate platform — where AI isn’t merely a trend, but a catalyst for growth, agent success, and creative transformation.