Sojern and PubMatic Partner to Enhance Programmatic Travel Advertising

Sojern, the leading marketing platform built for the hospitality sector, is joining forces with PubMatic, an independent technology company shaping the future of the digital advertising supply chain. This new partnership enables agencies and advertisers to access and activate Sojern’s extensive, real-time travel data insights alongside PubMatic’s premium inventory, allowing for more accurate and privacy-compliant targeting of travellers.

Creating personalised, targeted campaigns requires striking the right balance between audiences and inventory supply. Curation has become a preferred solution, enabling real-time optimisation and measurement so brands can deliver relevant advertising that achieves measurable results. By adopting a multi-ID approach, curation allows advertisers to work directly with supply-side platforms (SSPs) to strategically combine first-party data, Sojern’s travel segments, and premium inventory.

“It’s evident that curation represents an exciting future for programmatic advertising. While we’ve collaborated with PubMatic for many years, this partnership underlines our commitment to providing vertical-specific, curated advertising for our clients,” stated Josh Beckwith, Vice President, Global Corporate Sales at Sojern. “This collaboration will merge Sojern’s market-leading travel data and multi-ID audiences with PubMatic’s premium inventory, enabling us to optimise both in real time and build curated campaigns using our clients’ preferred supply paths.”

The partnership opens up new opportunities for advertisers to activate Sojern’s real-time, vertical-specific traveller insights directly within PubMatic’s curation and data solution, Connect. This integration allows for sharper audience targeting and transforms curation into a powerful tool for programmatic advertising and performance delivery.

“Today’s advertising must deliver for everyone. Consumers want privacy and relevant messaging, while brands require quality inventory and brand safety,” said Amélie Grenier-Bolay, Country Manager, Italy & MENA, PubMatic. “Strategic curation connects advertisers, publishers, and audiences by filtering content for quality and relevance. This partnership with Sojern is a prime example — giving marketers access to travel data for more effective targeting, while safeguarding privacy and maintaining brand protection. The outcome is enhanced transparency, greater control, and improved performance across the board.”