Earlier this year at CES, Dell Technologies unveiled an impressive range of AI-powered PCs designed to transform both personal and professional computing. Now available in the UAE, this cutting-edge portfolio includes sleek laptops, high-performance workstations, and adaptable desktops — all developed to drive collaboration and enhance productivity.
Dell has introduced three straightforward product categories to simplify customer choice based on core business needs:
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Dell: Designed for play, school and work.
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Dell Pro: Created for professional-grade productivity.
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Dell Pro Max: Built for maximum performance.
To further aid selection, Dell has established a consistent approach to product tiering within each category, enabling customers to easily identify the ideal device for their specific requirements. Beyond the Base tier, there’s a Plus option offering the most scalable performance, and a Premium tier delivering the ultimate in mobility and design.
As the AI PC market rapidly evolves — and with businesses preparing for the end of support for Windows 10 in October 2025 — the significance of AI in the modern workplace has become increasingly clear. Over 70%¹ of businesses have already incorporated Generative AI into their workflows.
“Technology is advancing at an unprecedented pace, and staying ahead is essential for businesses seeking to sharpen their competitive edge. With Generative and Agentic AI now board-level priorities, and data inferencing moving closer to the edge, the PC has once again become central to productivity and innovation. The upcoming end of support for Windows 10 and the transition to Windows 11 present a pivotal opportunity for organisations to modernise their workplace with future-ready solutions. Dell’s cutting-edge portfolio of AI-powered PCs is purpose-built to enhance performance, improve security, and help businesses confidently embrace the opportunities of tomorrow,” stated Haidi Nossair, Senior Director, Client Solutions Group, META at Dell Technologies.
Dell: PCs for Multitaskers
Dell has launched four new Copilot+ devices within the Plus tier — delivering Dell’s most scalable PCs with a balance of versatility and productivity. Featuring an all-new design, these devices are powered by Intel® Core™ Ultra (Series 2, V SKUs) processors, offering up to 39% longer battery life, a 14% slimmer profile, and on-device AI to boost efficiency.
The Dell portfolio has expanded to include Snapdragon® X Series processors alongside AMD options. New devices will also be introduced in the Base tier, offering practical, everyday devices, and in the Premium tier, which continues the beloved XPS legacy for consumers and prosumers alike.
Dell Pro: Timeless Design, Seamless Productivity
The new Dell Pro laptop portfolio brings a fresh, clean and timeless aesthetic for the modern professional. These laptops are among the smallest and lightest in their class, featuring durable materials designed to handle the demands of a busy working day. In fact, they endure three times as many hinge cycles, drops and bumps from regular use as competing devices, ensuring they stand up to daily challenges.
The Dell Pro range includes Intel® Core™ Ultra (Series 2, V and U SKUs) and AMD Ryzen™ processor options, featuring NPU, CPU and GPU technologies. With outstanding battery life, powerful on-device AI, Copilot+ experiences and reliable productivity — these laptops perform equally well in the office, at home or on the move.
The Dell Pro 14 Premium will also be the first commercial notebook to feature a Tandem OLED display, which is 24% more power-efficient and 49% lighter than conventional OLED screens, while offering vibrant, high-contrast colour for presentations or video calls. The Premium range incorporates 90% recycled magnesium in the chassis, delivering a refined, lightweight and durable experience.
Dell Pro Max: Power Meets Versatility
Designed for demanding applications, the Dell Pro Max range introduces high-performance PCs for professionals tackling intensive workloads. The Dell Pro Max with GB10 and GB300 models sit at the top of the performance range, delivering exceptional capability within a compact and energy-efficient design. Featuring patented thermal innovations, the new portfolio offers greater generation-on-generation performance.
These devices feature Intel® Core™ Ultra (Series 2, U SKUs), AMD Ryzen™ and AMD Threadripper processors, along with professional-grade graphics. Ideal for animation, video rendering, AI inferencing or fine-tuning large language models (LLMs), they deliver performance without compromising on security or operational costs.
Sustainability at the Core
Building on Dell’s leadership in circular innovation, the new portfolio prioritises modular design and an increased use of recycled, low-emission and renewable materials in both products and packaging. The Dell Pro and select Dell Pro Max models are the world’s first commercial notebooks with modular USB-C ports. Innovations in battery chemistry also mean the new Dell Pro and Dell Pro Plus batteries use up to 80% less cobalt, reducing reliance on critical minerals.
A Seamless Ecosystem for Performance and Well-being
From desktops and laptops to displays, Dell’s product ecosystem is engineered to connect tools effortlessly, enhance productivity, and enrich daily experiences for users everywhere. With a strong commitment to innovation, user well-being, and sustainability, Dell’s latest displays feature advanced low blue light technology to help reduce eye strain — ideal for long working days, creative projects or immersive gaming.
To further streamline device management, Dell’s ecosystem is unified through an intuitive interface. Dell Display Peripheral Manager (DDPM) and Dell Client Device Management (DCDM) allow users to control all connected devices via a single platform, enabling quick adjustments, performance monitoring and workflow optimisation.
