SAL and Elm join forces to digitise logistics services

SAL Logistics Services, has signed an agreement with Elm, a leading provider of digital solutions, to develop a fully integrated digital platform designed to enhance the efficiency of logistics operations and support SAL’s airport stations with innovative solutions that meet the highest international standards.

The agreement draws on Elm’s technical expertise to build a comprehensive digital ecosystem that aligns with SAL’s strategy to accelerate digital transformation. The collaboration will focus on digitising key services such as shipment scheduling, payment management, delivery notifications, and appointment booking. These developments will contribute to faster operations, improved customer satisfaction, streamlined procedures, and greater transparency and reliability throughout every stage of the supply chain.

Commenting on the agreement, Mr Omar Hariri, CEO of SAL, stated: “This agreement reflects our ongoing commitment to digital transformation. We aim to deliver smart, integrated solutions that redefine the customer experience and reinforce the Kingdom’s position as a global logistics hub, by combining our logistics expertise with Elm’s advanced technical capabilities.”

Also commenting, Mr Mohammed Al-Omair, CEO of Elm, said: “We are proud of this partnership with SAL, a leader in the logistics sector. It represents a significant opportunity to apply our digital solutions within a vital and essential industry. Together, we will drive a major transformation in the delivery of logistics services, in line with market needs and improved operational efficiency.”

This agreement underscores SAL’s commitment to innovation and excellence, marking a major step towards developing an advanced digital infrastructure that supports the expansion of logistics services, accelerates execution, and enhances service quality—ultimately creating added value for customers and strengthening the competitiveness of the local market.