ServiceNow, the AI platform for business transformation, has announced a strategic partnership with Ferrari to enhance Hypercar performance and real-time race operations, following the World Endurance Championship where Ferrari emerged as the winning team. As the Official Partner of the Ferrari Hypercar team, ServiceNow’s AI platform powers Ferrari’s global operations, supporting race operations in real time and connecting employees, dealers, suppliers, and platforms for one of the world’s most iconic performance brands.
“Ferrari embodies precision, speed and performance — principles that are central to our partnerships here at ServiceNow,” stated Fabio Spoletini, GVP, Southern Europe, Middle East & Africa at ServiceNow. “We’re proud to support their digital transformation, helping them innovate where it matters — on the track, in the factory and across the business. When milliseconds count and excellence is expected, ServiceNow helps Ferrari stay ahead.”
“Ferrari’s commitment to performance and innovation aligns with ServiceNow’s mission to make the world work better,” added Antonio Torretta, Head of IT Strategy and Governance at Ferrari. “Whether assisting race engineers in optimising vehicle performance or enabling business leaders to manage complexity, ServiceNow is designed for high-stakes environments where speed, clarity and decisive action are crucial. This partnership demonstrates how the right platform can turn pressure into progress — and performance into transformation.”
Purpose-built for endurance racing standards
The FIA World Endurance Championship (WEC) is among the most prestigious motorsport series globally. Cars competing in these races must meet strict safety and technical specifications, while also showcasing exceptional teamwork and organisation essential for endurance racing.
The Ferrari Hypercar team uses a bespoke application built on ServiceNow to meet these demanding standards, enhance collaboration and establish a single, reliable source of information for all stakeholders. Developed in late 2024, the solution enables Ferrari to track and report car issues, communicate updates on new car components undergoing testing, gather implementation feedback and maintain traceability throughout the validation process.
One platform supporting every part of the business
Ferrari’s transformation extends beyond the racetrack. The One Digital Portal, also built on ServiceNow, connects more than 25,000 employees, dealers, suppliers and contractors. It serves as a central hub for managing service requests, ensuring faster response times, improved collaboration and a consistent user experience across Ferrari’s Racing, Sports Car and Lifestyle divisions.
Core functions such as IT operations, governance and compliance, and customer service are unified on the platform. Ferrari’s global dealer network — comprising 180 locations in more than 60 countries — benefits from streamlined case management and enhanced operational transparency.
Ferrari and ServiceNow first began working together in 2019 to increase visibility across team operations. Since then, the partnership has expanded to support enterprise-wide modernisation, with further opportunities already on the horizon.
