SAP Rolls Out Technology Training Initiatives Across the Middle East
SAP University Alliances has launched its Business AI Roadshow in the UAE, the latest in a series of collaborations designed to equip young people across the Middle East with in-demand technology skills. The interactive UAE tour — delivered in collaboration with the SAP Business Women’s Network and in partnership with Deloitte and Zayed University — introduces university students to real-world applications of AI in business, while showcasing how SAP technologies are shaping the future of work.
“Through these programmes, we’re helping to nurture a new generation of talent that will lead the region’s digital transformation,” stated Marwan Zeineddine, Managing Director of SAP UAE. “Empowering youth with advanced skills in AI and digital technologies is essential for building the knowledge economies of tomorrow.”
At each stop on the Business AI Roadshow, students take part in live demonstrations and hands-on activities that highlight the role of AI in addressing complex business challenges. The sessions also examine how companies across various industries are embedding AI into their core operations. Participating students gain practical insights into navigating and succeeding within a digital-first workplace.
The roadshow builds on the success of SAP’s inaugural MENA Learning Tour to the company’s global headquarters in Walldorf, Germany. There, select students from the region’s universities met SAP executives, including CEO Christian Klein, and experienced cutting-edge innovation through workshops, labs, and career mentoring opportunities. Students were invited to pitch business cases, explore new approaches to design thinking and agile collaboration, and discover what it is like to work at SAP.
The response from students was overwhelmingly positive. Mouza Alnuaimi, an Information Technology and Network Security student at Zayed University, UAE, said: “From day one, we were immersed in a learning journey — from Design Thinking sessions on AI to engaging with professional mentors. Living a day alongside SAP employees and experiencing their passion was truly inspiring.”
