Rafeeg Unveils AI Interior Design Platform

Rafeeg App, a leading UAE-based platform in the home services sector, made a bold statement at GITEX Europe 2025 with the unveiling of its new AI-powered interior design algorithm, enabling homeowners to professionally design their spaces without the need to hire interior designers or arrange in-person consultations. The announcement signals a major step towards digital transformation in home design, while also laying the groundwork for Rafeeg’s global expansion, beginning with Europe.

The patent-pending algorithm, currently undergoing the registration process with support from the UAE Ministry of Economy and Khalifa Fund, uses AI to instantly produce high-quality, fully customised interior design concepts based on user input. Without the need for costly site visits or manual layout assessments, the technology dramatically reduces both the time and cost typically associated with home redesign. It is anticipated to launch publicly by the end of 2025.

Rafeeg also introduced an innovative franchise pilot programme at the event, inviting interested European partners to take part in a fully funded, one-month trial with no obligation to continue afterwards. During the opening days of the exhibition, more than 20 European businesses formally expressed their interest in the initiative. Rafeeg will cover all start-up costs during the trial, providing partners with a low-risk opportunity to test the platform in their respective markets.

“We believe that the success of a start-up relies on cultivating knowledge, trust, and seamless operations. This vision is what Rafeeg represents and delivers,” stated Khamis Alsheryani, Founder and CEO of Rafeeg. “We’re thrilled to extend that vision to Europe and beyond.”

Founded in 2017, Rafeeg was established to bridge the gap between homeowners and vetted service providers in the UAE. The app currently supports over 140,000 users and a network of 4,500 service professionals, including electricians, interior designers, and renovation specialists. The platform has already processed transactions exceeding US$13.6 million and is widely recognised for its emphasis on quality assurance, affordability, and customer satisfaction.

What sets Rafeeg apart is its commitment to empowering local businesses rather than competing with them. Through comprehensive training programmes, operational support, and strict quality control measures, Rafeeg helps small and medium-sized contractors scale their operations and enhance service standards. This collaborative approach has been a cornerstone of the brand’s success in the UAE and remains central to its strategy for future expansion.

The company’s participation in GITEX Europe marks a strategic initiative to explore new markets. Backed by the UAE’s national innovation agenda, Rafeeg is actively seeking like-minded partners across the Northern Emirates, GCC countries, and major European cities to collectively shape the future of home services.