Aramex and Sprinklr Partner to Transform Global Customer Experience
Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced an expanded partnership with Aramex, a global leader in logistics and transportation. Aramex and Sprinklr are collaborating to revolutionise the digital customer experience for Aramex’s customers across more than 65 countries. This partnership marks a significant step in Aramex’s commitment to delivering seamless, AI-driven customer interactions at scale by leveraging Sprinklr’s Case Management, Sprinklr Voice, and Conversational AI solutions.
Since 2022, Aramex has modernised its customer experience with Sprinklr Service, harnessing AI-driven automation and WhatsApp integration to enhance efficiency, improve last-mile delivery, and provide always-on customer support at scale. In doing so, Aramex ensures the delivery of world-class customer experiences with AI-powered contact centre as a service (CCaaS) and round-the-clock care.
Francoise Russo, Chief Digital and Technology Officer at Aramex, said: “Aramex is deeply committed to customer-centric innovation, as demonstrated by our smart lockers, AI-powered robotic sorting systems, autonomous delivery robots, and electric vehicles. As e-commerce reshapes customer expectations, the demand for instant, personalised service across digital channels has never been greater. We are moving beyond legacy systems to embrace AI-driven customer engagement. As a key partner in this transformation, Sprinklr is helping us scale seamless, real-time interactions while improving operational efficiency.”
Amjad Al Sabbah, Group Vice President for the Middle East and Africa at Sprinklr, added: “Sprinklr is revolutionising how companies around the world connect with, support, and understand their customers through digital channels — and Aramex is one of the businesses leading this change. We are proud to be part of Aramex’s transformative journey and look forward to building on the momentum we’ve achieved together in the region and beyond.”
Since the inception of the partnership, Aramex has automated 90% of cases and saved over a million agent hours annually. This transformation reduces delays in case resolution, enhances customer satisfaction, and optimises operational costs — helping to ensure a more efficient and seamless customer support experience.
