Dubai’s AI Platform Transforms Oversight of Real Estate Ads

Dubai Land Department (DLD) has announced the outcomes of its AI-powered Real Estate Advertising Governance Platform, which was launched during GITEX 2024. The initiative forms part of DLD’s ongoing efforts to enhance transparency and credibility in real estate advertisements across major marketing platforms, including Property Finder, Dubizzle, and Bayut. These efforts are aligned with the objectives of Dubai AI Week, which commenced on Monday, 21 April and continues until 25 April.

According to the latest data, the platform has monitored over 279,000 real estate advertisements across these platforms since its launch, with 29% of the monitored listings automatically modified using artificial intelligence.

Ali Abdullah Al Ali, Director of the Real Estate Control Department at the Real Estate Regulatory Agency, Dubai Land Department, stated: “These results reaffirm our continuous commitment to advancing real estate market oversight through cutting-edge technology. The Real Estate Advertising Governance Platform allows us to monitor advertisements with greater accuracy and efficiency, enhancing investor and consumer confidence, and reinforcing Dubai’s position as a global hub for real estate innovation.”

He added: “The ongoing, daily monitoring conducted through this platform ensures full compliance with established standards and regulations, elevating transparency within the real estate market and reaffirming DLD’s commitment to fostering a reliable and credible property environment. The use of artificial intelligence in oversight represents a strategic tool that reflects the Department’s direction towards digital innovation and its dedication to achieving the highest quality standards in its services.”

This platform marks a significant strategic step towards the enhancement and development of Dubai’s real estate sector. It aligns with the vision of the wise leadership, which aspires to position the emirate at the forefront of global cities in digital innovation, thereby strengthening its economic standing and supporting Dubai’s long-term strategic objectives.

Through its Real Estate Regulatory Agency, Dubai Land Department had previously announced the launch of the new ‘Madmoun’ electronic service within the Trakheesi system, which issues a QR code for every real estate advertisement permit generated through the platform. This initiative is designed to improve the governance of real estate advertising as part of the Department’s wider efforts to modernise regulatory procedures and bolster investor confidence.

Accordingly, all real estate companies are now required to display the QR code on all real estate advertisements, whether visual or written. This enables customers to quickly and effectively verify the authenticity of the advertisement and confirm that it has been approved by the Real Estate Regulatory Agency.