ServiceNow Acquires Logik.ai to Strengthen AI-Powered CRM Offering
ServiceNow, the AI platform for business transformation, has announced it has signed a definitive agreement to acquire Logik.ai, an industry leader offering a modern, AI-powered, and composable Configure, Price, Quote (CPQ) solution. Logik.ai’s best-in-class capabilities for sales and commerce will expand ServiceNow’s growing CRM footprint and enable sales organisations to close deals faster, increase productivity, and achieve greater efficiency. The acquisition will accelerate ServiceNow’s momentum in Sales and Order Management (SOM), the critical process that governs the commercial lifecycle—from opportunity management, quoting, and order placement, through fulfilment and delivery, to renewals and expansions.
Companies across industries struggle with ineffective sales processes due to complex product configurations, inconsistent pricing, and error-prone manual quoting. Sales teams waste valuable time navigating spreadsheets, outdated pricing models, and disjointed approval workflows, resulting in delayed deals, lost revenue opportunities, and dissatisfied customers. This is particularly evident in sectors such as manufacturing, high tech, and medical device sales, where the complexity of products and services demands precision and agility.
Logik.ai integrates AI into its modern CPQ solution to streamline the entire transaction management cycle through an advanced rules engine that delivers speed, simplicity, and scalability while providing a consumer-grade experience for both sellers and buyers. ServiceNow CRM & Industry Workflows—already the company’s fastest-growing business—alongside Logik.ai’s AI-powered selling capabilities, will deliver new levels of performance in sales and commerce for customers.
“ServiceNow is advancing our commitment to provide robust, deeply connected CRM tools. The CPQ space is evolving, and Logik.ai is leading the way towards a simpler, AI-powered selling experience across all channels. By adding Logik.ai’s industry-leading sales and commerce solution to our CRM offering, ServiceNow will further enhance its ability to sell, fulfil, and service on a single platform. It’s about delivering a fundamentally different vision and approach to traditional CRM and CPQ offerings—one that addresses the real pain points in connecting end-to-end customer experiences,” stated John Ball, EVP and GM of CRM & Industry Workflows at ServiceNow.
“Customers want consumer-grade experiences that are simple, scalable, fast, and accurate so they can focus on what matters most: closing deals, enabling customer success, and driving expansion opportunities. Logik.ai’s next-generation technology will enable us to rapidly deliver that unique value. When combined with our powerful AI platform for business transformation, we will redefine what a leading CRM solution can achieve,” Ball continued.
“We invested early in innovations such as AI and consumer-grade experiences that are re-writing how products of any complexity are sold. ServiceNow CRM is built for the era of AI, making it the ideal partner to continue that momentum,” said Christopher Shutts, CEO and co-founder of Logik.ai. “Businesses are frustrated by solutions that force them into slow, cumbersome experiences that hinder sales productivity. Logik.ai’s transformative solution, combined with ServiceNow’s innovative, AI-powered platform, ensures speed and efficiency across the full sales lifecycle—from lead and opportunity through to fulfilment, renewal, and upsell. We look forward to becoming part of ServiceNow to help customers achieve greater simplicity and scale throughout the CRM process.”
Make sales cycles seamless with smarter CPQ
Logik.ai offers seamless experiences for stakeholders across numerous sales workflows, including direct sales, partners, direct-to-business, consumer self-service, and more. Its flexible, composable solution is built for speed and can handle large volumes of users and quote lines at scale. The company is already driving success for brands such as Keysight, Oldcastle Infrastructure, Lamons, CORT, and others.
Logik.ai, which already integrates with nearly 50 technology partners—including ServiceNow—will seamlessly connect with ServiceNow’s Customer Service Management and Sales and Order Management solutions to streamline complex sales processes and unlock more efficient self-service capabilities for customers and partners. This development marks a natural step in ServiceNow’s CRM strategy, building on its core strengths in connecting functional teams and enabling simple, efficient workflows.
ServiceNow’s CRM offering supports the entire customer lifecycle, from sales and service at the front end, through order management and fulfilment, to renewals and upselling. The company’s recently announced Yokohama platform release further strengthens its CRM & Industry Workflows business, with new features such as self-service commerce portals, turnkey CCaaS integrations, and AI agents tailored to CRM use cases. These include CSM triage agents for customer service cases, as well as network test and repair AI agents—each designed to reduce friction and unify the customer experience on a single platform.
An innovator in the customer service and support market since 2016, ServiceNow transforms customer experiences through the power of its platform, connecting people, data, and systems across organisations to deliver seamless customer service and sales—from first contact through to resolution.
