TradeSocial, the platform aiming to democratise access to international markets, has announced a new strategic partnership with Cheetah Delivery, a leading last-mile logistics provider in the UAE. The agreement was formalised at a signing ceremony in Dubai on 14 June 2025.
The move marks a significant step for TradeSocial as it looks to strengthen its logistics network and improve cross-border trade services, particularly for small and medium-sized enterprises (SMEs). The collaboration will see Cheetah Delivery become TradeSocial’s preferred last-mile partner in the Emirates, providing reliable and efficient end-to-end shipping for businesses trading through the platform.
According to Forbes, global trade volumes reached a record total of over US $5 trillion in 2024, with imports alone increasing by approximately 6.1% year‑on‑year—driven largely by rising demand from emerging markets and digitally‑native businesses expanding across borders
“Our vision at TradeSocial has always been to break down the complex barriers that prevent businesses from participating in the global marketplace,” stated Kacem Nasri, CEO and Founder of TradeSocial. “The ‘last mile’ is often where trade efforts can falter due to inefficiencies and lack of localised expertise. Partnering with Cheetah Delivery, renowned for their operational excellence and deep understanding of efficient delivery, significantly strengthens our offering. This collaboration will ensure that our clients benefit from unparalleled reliability and speed, completing the entire trade journey with confidence.”
Cheetah Delivery, which has built a reputation for agile and technology-driven last-mile solutions, will support TradeSocial’s network spanning over 50 markets worldwide. The partnership aims to address longstanding logistical challenges faced by SMEs attempting to navigate complex international shipping routes.
“It’s exciting times for us, especially being named TradeSocial’s preferred last-mile delivery partner,” said Omer Kiyani, Managing Partner of Cheetah Delivery. “This alliance is representative of our commitment and vision to enabling trade for SMEs, much like Kacem’s goal with TradeSocial.”
The MoU signing brought together senior representatives from both companies, reaffirming their joint ambition to foster more transparent, efficient and accessible global trade. With the addition of Cheetah Delivery’s last-mile expertise, TradeSocial is poised to enhance its service offering, further positioning Africa and the Middle East as integral players in the evolving global commerce landscape.
