Yango Tech Rolls Out GenAI Platform to Power Smarter Product Discovery

ByAdmin

PublishedJune 10, 2025

Yango Tech, the unified ecosystem delivering tailored advanced B2B technology solutions to local businesses within Yango Group, has announced the forthcoming launch of its GenAI Platform — a first-of-its-kind system in the MENA region designed to help retailers and brands secure prime visibility and engage with customers across AI chatbots such as Claude, ChatGPT, and Perplexity.

The GenAI Platform will enable retailers to list and promote their products directly within AI-powered chat interfaces, transforming everyday conversations into high-intent shopping opportunities. For example, when customers search for queries like “Best sneakers under US$200” or “Where to buy new hairstyler”, retailers using the GenAI Platform can appear as the top result, providing real-time pricing and availability.

Initial rollouts of the GenAI Platform are scheduled to commence with selected retailers in the MENA region by the end of 2025. A key advantage for businesses is enhanced discoverability. Rather than relying solely on website or app traffic, retailers can now feature prominently within AI chat results, aligning their products with high-intent customer searches and increasing the likelihood of conversion. For instance, a regional e-grocery retailer using Yango Tech’s GenAI Platform can ensure their freshest produce is prioritised when a customer queries meal planning options on Perplexity.

**Source: Max Avtukhov, Chief Executive of Yango Tech**

Max Avtukhov, Chief Executive of Yango Tech Retail, stated: “With AI-driven neuro platforms emerging as a dominant new channel for everyday search, Yango Tech’s GenAI Platform marks a bold step forward. Today’s consumers are turning to AI chat tools for everything from travel advice to tailored product recommendations, ushering in a new era of seamless, personalised shopping experiences. It’s a huge transition — from desktop, to mobile browser search, and now to intelligent conversational platforms. We understand what it takes to lead in this space. This represents an entirely new commerce environment, and with our GenAI Platform, we’ll provide retailers with the infrastructure they need not only to be present, but to win.”

At the heart of the platform is Yango Tech’s MCP Router — a system acting as a central translator and traffic manager. It gathers product-related queries from multiple AI platforms, routes them to the merchant’s content systems (known as MCPs), and delivers ranked results back to the user in real-time. The result is a new channel for conversational commerce, where customer engagement seamlessly meets instant transaction potential.

The platform’s launch comes amid significant regional momentum. AI is projected to contribute up to US$150 billion to GCC economies, while the conversational AI market is forecast to grow by 23.6% annually through to 2033. Meanwhile, MENA’s retail sector is expected to reach US$1.4 trillion by 2032.

The GenAI Platform also offers multi-interface support, enabling brands to scale effortlessly across millions of daily interactions, maintaining low response times and consistent messaging. This scalability is vital as, in 40% of cases, 80% of users rely on AI when conducting online searches.

Following its MENA rollout, Yango Tech plans to expand the GenAI Platform to Latin America and additional markets throughout 2026, helping global retailers capture attention and drive revenue across the fast-evolving AI frontier.