EBM Peek Freans AI Storytelling Redefines Youth Entertainment Today
A new AI-driven animated series is transforming how children in Pakistan discover history and values. Blending technology with tradition, the project’s creators believe it will resonate with modern families.
Piper Ki Duniya Brings History to Life
Piper Ki Duniya (World of Piper) is an educational series for children aged 4 to 12. English Biscuit Manufacturers (EBM), the parent company of the Peek Freans brand, developed the project. The series uses artificial intelligence to deliver age-appropriate stories built around cultural insights and emotional understanding.
Since its launch on the Peek Freans Young Pipers’ Club YouTube channel, the series has gained over 100,000 subscribers in less than a month. It has also received more than 13 million views and earned YouTube’s Silver Play Button.
Global Technology Powers Local Storytelling
Development teams based in the United States and Pakistan collaborated to create the series. They combined human creativity with AI tools from around the world. American models Midjourney and Leonardo AI designed the characters, including a new version of the brand’s famous mascot, the Pied Piper.
To ensure character consistency, German model Flux AI produced 25 visuals of each character. This method kept facial features, expressions and clothing uniform. American-based Runway AI and China’s Kling AI animated the designs, creating lifelike, 3D motion.
Values and Innovation at the Heart of the Series
The series focuses on kindness, patience and generosity. It uses stories from Islamic history to promote these values in ways children can understand. The project made its debut during the Holy Month of Ramadan.
“As a parent, one of my greatest challenges has been teaching my five-year-old values such as patience, compassion, and faith in a way that truly resonates with him. That insight inspired Piper Ki Duniya. Today, technology is not only transforming how we tell stories — it is reshaping what those stories mean to new audiences. With Piper Ki Duniya, we have reimagined the iconic Pied Piper to deliver meaningful, values-led content that sparks curiosity, encourages reflection, and creates shared moments for modern families,” stated Mr Shahzain Munir, Executive Director at EBM.
AI Tools Shaped for Children’s Minds
The team behind the series aimed to move beyond standard AI-generated content. Every aspect — from character behaviour to the rhythm of dialogue — was designed to match how children think, feel and engage.
“Bringing Piper Ki Duniya to life was unlike any other project. We challenged the technology to move beyond algorithms and genuinely reflect how children think, feel, and engage with content today. From character behaviour to the rhythm of dialogue, every element was shaped to feel intuitive and alive. It is a powerful reminder that AI is not just about automation — it can be a tool for imagination, curiosity, and emotional depth,” said a representative from Singularity Marketing.
Shaping Future Generations with Digital Storytelling
The creators built the series around data-driven insights into children’s viewing habits and attention spans. EBM hopes the content will encourage families to watch and engage together. The company says the project highlights how modern technology can help preserve cultural heritage and teach important values to young audiences.
