The technology sector is at a critical juncture that will define our environmental future. With its vast infrastructure, global reach, and constant innovation, it has the power to either worsen the climate crisis or drive real, systemic change. As AI and IoT shape a tech-centric future, concerns around energy and water consumption are mounting—and rightly so. Data centres, the central nervous system of the digital world, may be essential but are also significant consumers of electricity and water. The International Energy Agency (IEA) projects that by 2026, data centres will consume as much electricity as the entire nation of Japan.
By Naorus Abdulghani, Global Chief Technology Officer, Beyond ONE
Telecommunications companies (telcos), in particular, sit at the heart of this challenge. Deloitte research shows that the telco industry serves 95% of the world’s population, yet is responsible for around 1.6% of global emissions. As the backbone of digital connectivity, we can either perpetuate unsustainable practices or leverage our influence to create a greener future. The choice should be clear.
One of the most powerful ways telcos can lead is through energy efficiency. While our data centres, networks, and infrastructure are resource-intensive, smart investment in renewable energy, AI-driven energy optimisation, and next-generation cooling technologies can significantly cut emissions. By reducing our own environmental impact, telcos can create a blueprint for other industries to follow—proving that digital expansion does not have to come at the cost of the planet.
Beyond internal operations, telcos have the ability—and responsibility—to shape consumer behaviour. Through our networks, we reach billions of customers daily. We can embed sustainability into everyday life by offering tools for carbon footprint tracking, incentivising green choices, and raising awareness on digital platforms. Imagine turning each smartphone into an environmental ally—from simple push notifications reminding people to turn off lights before leaving home, to sophisticated systems detecting leaks in homes and businesses, preventing water waste before it becomes a bigger issue.
Collaboration is another crucial element. No single company or industry can tackle climate change alone, but telcos should act as catalysts for change by working with governments, climate organisations, and competitors. Industry-wide commitments to e-waste reduction, ethical sourcing, and net-zero emissions need to be prioritised. Alongside this, joint investment in clean technology and infrastructure paves the way for accelerated transformation where everyone stands to benefit. When competition takes a back seat to a shared commitment to sustainability, the entire sector moves forward.
The business case for sustainability is undeniable. Consumers increasingly demand environmental responsibility from the brands they support, and investors are prioritising ESG-focused companies. Meanwhile, governments are tightening regulations on carbon emissions and waste. Companies that act now will not only avoid future penalties but also gain a competitive edge in an economy rapidly shifting towards sustainability.
Beyond consumer preference, sustainability drives cost savings and operational efficiencies. Energy-efficient data centres, optimised supply chains, and reduced material waste all contribute to lower expenses. AI-powered resource management minimises energy use, while circular economy models extend the lifecycle of devices, reducing the need for new production.
Investors, too, are placing greater emphasis on Environmental, Social, and Governance (ESG) factors when making decisions. Beyond ONE’s purpose-led investment strategy, for example, necessitates that companies have strong sustainability records to be considered investment-ready. Meanwhile, those that fail to adapt risk regulatory penalties, reputational damage, and increased operational costs as governments introduce stricter environmental policies.
Technology leaders have built the digital world. Now, they must help protect the real one. With their reach, resources, and ability to innovate, they are uniquely positioned to drive meaningful change. But leadership is not about intentions—it is about action. The time for incremental progress has passed. The tech sector must make sustainability a core business priority, not just a talking point. The future depends on it.
