Exclusive: TradeSocial Revolutionises International Trade with Smarter and Faster AI Solutions

Can AI truly revolutionise global trade, or is it just another overhyped concept? Kasun Illankoon, Editor-in-Chief of Tech Revolt, sits down with Kacem Nasri, CEO of TradeSocial, to uncover the truth. From eliminating manual trade bottlenecks to empowering SMEs in developing markets, they explore how AI and automation are reshaping international trade—without losing the essential human touch.

Can AI truly revolutionise global trade, or is it just another buzzword?

AI is absolutely not just a buzzword—it’s a game-changer that will, over time, completely transform the way global trade operates. Yes, global trade can feel heavily regulated and complex, but the reality is, it still thrives on personal relationships and human connections. And that’s where TradeSocial comes in.

We do use AI, but we’re very intentional about how we implement it. It’s about using technology to enhance the experience, not replace the human touch. We ensure that AI works in harmony with personal connections, so that everyone involved—whether a small business owner or a global buyer—feels confident and comfortable throughout the process.

Our mission is clear: we want to empower SMEs in developing markets, helping them become independent and export just like global giants. We aim to make international trade simpler, more accessible, and less overwhelming. And when it comes to AI, we’re working tirelessly to craft a system that delivers a seamless experience for both sellers and buyers—ensuring they can navigate the global market effortlessly and confidently. It’s all about making the world of international trade work for them.

How does TradeSocial eliminate manual tasks and streamline international trade?

TradeSocial is transforming international trade by automating key processes and eliminating the manual tasks that businesses usually face. Let me walk you through how we streamline operations:

First, when it comes to exporting, businesses traditionally have to go through lengthy approval procedures and sometimes set up legal entities in foreign markets. With TradeSocial, we provide an instant Exporter of Record (EOR) licence. This removes the need for paperwork and approvals, allowing businesses to start exporting immediately.

Next, global shipping is often a hassle, with businesses needing to contact multiple freight agents, compare rates, and manage logistics manually. At TradeSocial, we’ve automated this by connecting businesses with a range of freight aggregators and agents. Our system automatically offers the best shipping rates and ensures streamlined logistics, so businesses don’t have to handle those tasks themselves.

When it comes to regulatory compliance, entering new markets often means dealing with certifications, product testing, and extensive back-and-forth communication with authorities. TradeSocial handles all of that for businesses, ensuring that everything is compliant and allowing them to focus on their operations rather than getting bogged down in manual compliance work.

Lastly, for importing, businesses usually have to work with local distributors, which can involve a lot of manual coordination. TradeSocial simplifies this by providing an Importer of Record (IOR) in key markets. This means businesses can import directly, giving them more control over their pricing and positioning, and eliminating the need to deal with third parties.

What risks do small businesses face in global trade, and how does automation mitigate them?

Small businesses looking to expand into global trade often face significant risks, and this is where TradeSocial plays a crucial role in mitigating them through automation. Let me break it down:

Lack of knowledge in international trade and logistics – Many small businesses are unfamiliar with the intricacies of international trade, including shipping, customs procedures, and supply chain management. TradeSocial simplifies these processes, providing businesses with access to real-time data, streamlined shipping options, and regulatory insights, helping them navigate global trade without needing extensive expertise.

Lack of exposure to global best practices – Many SMEs operate with limited insight into how global players approach trade. TradeSocial addresses this by connecting businesses with industry best practices through automated systems and data insights, helping them refine processes and improve product offerings to meet international standards.

Limited consolidation options in some markets – Small businesses often struggle to consolidate shipments or access affordable freight solutions, leading to high costs and inefficient logistics. TradeSocial provides optimised global shipping, connecting businesses with multiple freight aggregators and agents to help consolidate shipments and secure the best possible rates.

Complex export and import regulations – Different countries have varying laws, certifications, and compliance standards, which can be overwhelming to track manually. TradeSocial automates compliance processes, handling certifications, market entry requirements, and documentation to ensure businesses remain compliant while avoiding costly delays or penalties.

Limited visibility into global markets – Small businesses often rely too heavily on local distributors, which can restrict their control over pricing and market positioning. With TradeSocial’s Importer of Record (IOR) services, businesses can import directly into key markets, bypassing third-party distributors and gaining greater control over their operations.

Can a trader in a remote village compete on the global stage with the right tools?

Absolutely! Here’s a great example: imagine a small coffee supplier in a remote Vietnamese village. Traditionally, they might struggle to get their product to the right markets. But thanks to TradeSocial, their coffee can now be enjoyed in a café in Dubai.

Through our automated systems, shipping is seamless, avoiding logistical complexities. And with our consignment option, the coffee is sold online, reaching a global audience without needing a local distributor. The supplier retains control over pricing and market access, achieving what once seemed impossible.

TradeSocial enables small suppliers to compete on the global stage—helping them sell confidently, access new markets, and scale their businesses without unnecessary barriers.

Is speed the biggest challenge in logistics, or is it something deeper?

Speed is important, but the real challenge is the lack of knowledge and access to the right partners at the right time. Many small businesses—especially in remote areas—struggle with connections and resources to navigate global trade effectively.

At TradeSocial, we believe that connecting businesses to the right players is critical. Logistics speed is important, but without the right networks, businesses will still face major roadblocks.

TradeSocial automates these connections, linking businesses with freight companies, suppliers, and distributors in real time. This eliminates delays caused by uncertainty and lack of access, making global trade more efficient.

How does TradeSocial ensure secure and error-free documentation in international trade?

TradeSocial ensures documentation is secure and error-free by leveraging partnerships with trusted testing companies and freight aggregators through seamless APIs. These integrations automate and validate every document, ensuring compliance and accuracy.

Additionally, we will soon introduce a rating system, allowing users to grade service providers—much like hotel reviews on Booking.com. This enhances transparency and trust, ensuring businesses have confidence in the quality of their documentation processes.

What role does AI play in reducing trade complexities from sourcing to delivery?

AI simplifies global trade by automating key processes, from supplier sourcing to logistics. By analysing vast data sets in real-time, AI optimises decision-making, inventory management, and shipment tracking, reducing inefficiencies.

At TradeSocial, AI connects businesses with the right suppliers, ensures regulatory compliance, and streamlines shipping—all while maintaining a human touch where it matters.

Can technology-driven logistics empower SMEs to scale beyond borders?

Absolutely! Traditional freight systems have limitations, and many SMEs struggle to navigate evolving regulations. Staying up to date with customs laws and compliance requirements can feel overwhelming.

Technology-driven logistics bridges this gap. TradeSocial provides real-time access to critical trade information, simplifying sourcing, shipping, and compliance. By leveraging automation, SMEs can expand beyond borders, overcoming outdated freight processes and regulatory challenges with ease.