At Snapchat’s Ramadan Media Morning event, held in Dubai, Mehak Anand, reporter at Tech Revolt, attended the unveiling of a suite of innovative tools and features designed to help brands “Snap like a Snapchatter.” From immersive augmented reality (AR) experiences to culturally relevant campaigns, Snapchat is empowering businesses to engage with audiences in more personal, authentic and meaningful ways.
Snap Like a Snapchatter: A New Approach to Brand Engagement
The media event highlighted how Snapchat’s unique ecosystem allows brands to tap into the platform’s highly engaged user base. With over 90% of Snapchatters in the GCC using the app daily, the platform has become a cornerstone of digital communication, particularly during culturally significant moments like Ramadan.
This year, Snapchat is encouraging brands to embrace the creativity and spontaneity that define the platform. By leveraging tools such as Sponsored Snaps, AR lenses and interactive storytelling, businesses can create campaigns that resonate deeply with their audiences.
The Return of the Snap AR Ramadan Mall
One of the standout announcements was the return of the Snap AR Ramadan Mall—a virtual shopping experience that blends the convenience of e-commerce with the excitement of AR. Following an impressive 16 million shoppers visiting in 2024, this feature allows users to explore and shop from their favourite brands in a gamified, immersive environment. For businesses, it presents an opportunity to showcase products in a fresh and engaging way while also driving conversions.
The AR Ramadan Mall is a testament to Snapchat’s commitment to blending technology with culture. By creating a space that reflects the festive spirit of Ramadan, the platform is helping brands connect with users in a way that is both innovative and authentic.
Introducing HAZAR FAZAR: A New Way to Celebrate Ramadan
Another highlight of the event was the launch of HAZAR FAZAR, a new initiative designed to celebrate the joy and togetherness of Ramadan. While details about the campaign remain under wraps, it is clear that HAZAR FAZAR will offer brands a unique opportunity to align themselves with the values of the season. Whether through storytelling, interactive content or community-driven initiatives, HAZAR FAZAR promises to be a game-changer for Ramadan marketing.
Keynote from Hala Zgeib, Head of Luxury MENA at Snap Inc.:
“Innovation, while staying true to the essence of the platform, has always been at the heart of Snapchat. We empower businesses to connect with our community’s inner circle, both online and offline, fostering authentic relationships and driving success across the region.
“This Ramadan marks an exciting chapter for Snap, as we enable brands to engage more meaningfully with their audience through Snaps, deepen resonance and celebrate culture with initiatives like the Snap AR Ramadan Mall and HAZAR FAZAR, while also making it easier to collaborate with our creators.”
Why Snapchat is the Go-To Platform for Ramadan Campaigns
Snapchat’s emphasis on authenticity and creativity makes it the ideal platform for brands looking to make an impact during Ramadan. Users are highly engaged, turning to Snapchat to share their daily lives, connect with loved ones and discover new products and services.
Moreover, Snapchat’s focus on AR and interactive content aligns perfectly with the evolving preferences of GCC consumers. As more users seek immersive and personalised experiences, brands that embrace these tools will be well positioned to stand out in a crowded digital landscape.
Snapchat’s Ramadan Media Morning was a testament to the platform’s innovative spirit and its deep understanding of the GCC market. By enabling brands to “Snap like a Snapchatter,” Snapchat is not only redefining how businesses engage with audiences but also setting a new standard for digital marketing during Ramadan.
For brands looking to make a lasting impression this season, the message is clear: embrace creativity, leverage AR and connect with audiences in ways that feel personal and authentic. With tools like the Snap AR Ramadan Mall and HAZAR FAZAR, the possibilities are endless.
As we move further into the digital age, Snapchat continues to prove that technology and culture can come together to create something truly special. This Ramadan, the stage is set for brands to shine—will you be part of the revolution?
