Infobip, a global cloud communications platform, and Lucidya, a leader in AI-powered customer intelligence and engagement, have announced a strategic partnership to enhance customer experience across the Middle East. This collaboration will enable businesses to create more personalised and seamless interactions, strengthening customer engagement and brand loyalty in an increasingly competitive market.
The integration of Lucidya’s customer engagement and data analytics capabilities into Infobip’s platform will allow businesses to leverage AI-driven social listening insights for personalised, multi-channel engagement. This partnership aims to enhance customer support, improve marketing effectiveness, and elevate overall customer experience.
Zeid Shubailat, Director at Infobip, stated: “This strategic partnership with Lucidya enables us to enhance our multi-channel communication capabilities by integrating their powerful social listening and AI-driven customer insights from social media channels. Together, we empower businesses to engage with their customers through more personalised, data-driven experiences, fostering stronger connections and delivering better outcomes across the customer journey to meet a wide range of customer needs.”
Some of the benefits of this strategic partnership include:
- Advanced AI-driven solutions for detailed customer intelligence and analysis
- Seamless integration of communication products and services for enhanced customer interactions
- Personalised engagement through innovative messaging channels
Ziyad Bin Sulaiman, Business Development Director at Lucidya, stated: “Our partnership with Infobip represents a significant step forward in our mission to provide businesses with the tools they need to foster meaningful and personalised customer experiences. By leveraging Infobip’s cutting-edge communication technology, we are confident that our clients will see a marked improvement in customer satisfaction and loyalty.”
This collaboration marks a key milestone in providing businesses with the tools they need to drive meaningful and personalised customer experiences across the Middle East.
